Pharmaceutical Sales Forecasting Seminars Forecastpharma

A Unique Seminar

Hands-on seminar that delivers practical solutions to in-line and new product forecasting
challenges faced by pharmaceutical and biotech companies worldwide.

Attendees will receive, in addition to new product forecasting spreadsheets, a take-home copy, no strings attached, of WFCAST, Micro Manager I, the educational forecasting application authored by the leading experts Dr. Robert Carbone and Dr. Spyros Makridakis. The practical learning experience for all participants is therefore enriched and continues even after the end of the seminar.

About the Workshop Leaders

Dr. Robert Carbone received his doctorate from Carnegie-Mellon University. He co-developed the Carbone-Longini AEP filter which contributed to the application of Adaptive Filtering methods in forecasting. He founded The International Institute of Forecasters with Dr. Scott A. Armstrong, Dr. Robert Fildes, and Dr. Spyros Makridakis. A leading academic, Dr. Carbone served for several years as editor of the Journal of Forecasting and he co-developed the Carbone-Makridakis forecasting system (CMFS) introduced in Management Science, Vol. 32, No. 3, 1986.

Dr. Carbone has been presiding over Futurion, a leading provider of forecasting technology and consultancy for more than 20 years. In this venture, Dr. Carbone has been involved in the design and implementation of forecasting solutions and processes in hundreds of companies of all sizes, in all industries. More specifically in the pharmaceutical industry, he has assisted companies such as AstraZeneca, Amgen, Hoechst Roussel, Janssen, E.R. Squibb, Marion Merrell Dow, Novopharm, Bayer, SmithKline and French, Burroughs Wellcome, Glaxo, GSK, Syntex, Sterling Drugs, Sanofi Aventis, Ciba Geigy, Sandoz, Merck & Co., Boehringer Ingelheim, Ortho McNeil, Roche, Wyeth and Novartis in establishing effective forecasting processes.

Walter Colasante Olivier Benrubi, VP of Product Development, Pharma Group, has joined Futurion in September 2004. Mr. Benrubi comes from the corporate headquarter of Novartis Pharma in Basel, Switzerland with a wealth of global experience in Research and New Product Management and Forecasting. Since 1990, he has held, in product development, various managerial and analytical positions, from portfolio manager, to manager of projects and new product forecasting, to assistant to the Head of Product Development. In his last position at Novartis within the Corporate Finance Global Sales Forecasting group, he has collaborated closely with Futurion in the development of the assumption-based forecasting methodology. Mr. Benrubi graduated with a MS from the London School of Economics. Prior, he completed his undergraduate work in Physics and Life Sciences at the University of Strasbourg.

Walter Colasante Owen Roberts is Vice-President at Futurion. During his 18 years with the company, he has participated and managed the implementation of forecasting solutions and systems at pharmaceutical companies of all sizes. He also contributed to the design and development of a Sales and Operations Planning environment specific to the pharmaceutical industry. He holds degrees in Management Information Systems and Finance.

"Robert & Olivier come across as very competent and experienced.
I enjoyed the course very much."
International Epidemiology Manager,
Hoffman La Roche Corp.



A Unique Seminar Hands-on seminar that delivers practical solutions to in-line and new product forecasting challenges faced by pharmaceutical and biotech companies worldwide. Attendees will receive, in addition to new product forecasting spreadsheets, a take-home copy, no strings attached, of WFCAST, Micro Manager I, the educational forecasting application authored by the leading experts Dr. Robert Carbone and Dr. Spyros Makridakis. The practical learning experience for all participants is therefore enriched and continues even after the end of the seminar. About the Workshop Leaders Dr. Robert Carbone received his doctorate from Carnegie-Mellon University. He co-developed the Carbone-Longini AEP filter which contributed to the application of Adaptive Filtering methods in forecasting. He founded The International Institute of Forecasters with Dr. Scott A. Armstrong, Dr. Robert Fildes, and Dr. Spyros Makridakis. A leading academic, Dr. Carbone served for several years as editor of the Journal of Forecasting and he co-developed the Carbone-Makridakis forecasting system (CMFS) introduced in Management Science, Vol. 32, No. 3, 1986. Dr. Carbone has been presiding over Futurion, a leading provider of forecasting technology and consultancy for more than 20 years. In this venture, Dr. Carbone has been involved in the design and implementation of forecasting solutions and processes in hundreds of companies of all sizes, in all industries. More specifically in the pharmaceutical industry, he has assisted companies such as AstraZeneca, Amgen, Hoechst Roussel, Janssen, E.R. Squibb, Marion Merrell Dow, Novopharm, Bayer, SmithKline and French, Burroughs Wellcome, Glaxo, GSK, Syntex, Sterling Drugs, Sanofi Aventis, Ciba Geigy, Sandoz, Merck & Co., Boehringer Ingelheim, Ortho McNeil, Roche, Wyeth and Novartis in establishing effective forecasting processes. Olivier Benrubi, VP of Product Development, Pharma Group, has joined Futurion in September 2004. Mr. Benrubi comes from the corporate headquarter of Novartis Pharma in Basel, Switzerland with a wealth of global experience in Research and New Product Management and Forecasting. Since 1990, he has held, in product development, various managerial and analytical positions, from portfolio manager, to manager of projects and new product forecasting, to assistant to the Head of Product Development. In his last position at Novartis within the Corporate Finance Global Sales Forecasting group, he has collaborated closely with Futurion in the development of the assumption-based forecasting methodology. Mr. Benrubi graduated with a MS from the London School of Economics. Prior, he completed his undergraduate work in Physics and Life Sciences at the University of Strasbourg. Owen Roberts is Vice-President at Futurion. During his 18 years with the company, he has participated and managed the implementation of forecasting solutions and systems at pharmaceutical companies of all sizes. He also contributed to the design and development of a Sales and Operations Planning environment specific to the pharmaceutical industry. He holds degrees in Management Information Systems and Finance. "Robert & Olivier come across as very competent and experienced. I enjoyed the course very much." International Epidemiology Manager, Hoffman La Roche Corp.